Definition of sale in English:


Line breaks: sale
Pronunciation: /seɪl


1 [mass noun] The exchange of a commodity for money; the action of selling something: we withdrew it from sale [count noun]: the sale has fallen through
More example sentences
  • Some money from every sale goes towards the efforts of the Band Aid Trust in Africa.
  • Money from each book sale will go to the Alice Rose Trust which supports sick children.
  • Privatization without flotation on the stock market means either a management buy-out or sale by tender.
1.1 (sales) A quantity or amount sold: price cuts failed to boost sales
More example sentences
  • The overall annual quantity of our beef sales to Egypt when translated into live cattle equivalent amounts to 450,000 animals.
  • But when prices fall, sales generally increase, offsetting some of the decrease in revenue.
  • The fear is that corporate profits have been boosted by cost cutting, not increased sales and prices from a revival of the economy.
1.2 (sales) The activity or business of selling products: director of sales and marketing
More example sentences
  • We play but a support role in the most important aspect of the promotional products business: sales.
  • Each of these groups has its own business manager, sales manager and product development manager.
  • The retail sales report can be compared to the sales activity of a publicly traded company.
2A period during which a shop sells goods at reduced prices: the January sales got under way this week
More example sentences
  • The average price recorded from the time the sales started in the period under review was $1.89 per kilogramme.
  • Then (this is one from earlier today) I might be asked to choose a date for a chain of shops to start their sales.
  • There are long, lingering closing down sales at the two rental shops nearest to my flat, and the local Blockbuster is emptier every time I go there.
deal, transaction, bargain, disposal
2.1A public or charitable event at which goods are sold or auctioned: a bric-a-brac sale will be held at St Cuthbert’s Church Centre
More example sentences
  • She regularly holds sales and other fundraising events and has raised thousands of pounds.
  • Half of the total has been collected from auctions, sales, coffee mornings and other events at the church in Otley Road.
  • The next fundraising event is an indoor sale to be held at Melksham Labour Club on February 22.


late Old English sala, from Old Norse sala, of Germanic origin; related to sell.


(up) for sale

Offered for purchase; to be bought: cars for sale at reasonable prices
More example sentences
  • The sofas are being offered for sale in supermarket car parks and on motorway service stations.
  • Homemade gifts will also be for sale and offer a great way to begin holiday shopping.
  • A popular move included forcing local authorities to offer council houses for sale.
on the market, on sale, on offer, available for purchase, able to be bought/purchased, purchasable, obtainable, in the shops

on sale

1Offered for purchase: the November issue is on sale now
More example sentences
  • Extra copies of the current issue will go on sale in Easons in June as a test case for the second issue.
  • The full version of this article can be seen in the December issue of Tatler, on sale this week
  • Videos of the night are still on sale and can be purchased by contacting Betty Sweeney.
2North American Offered for purchase at a reduced price: the crash put stocks on sale by slashing prices

sale or return

British An arrangement by which a purchaser takes a quantity of goods with the right of returning surplus goods without payment: [as modifier]: booksellers normally order books on a sale-or-return basis
More example sentences
  • Purchasing on a sale or return basis, Majestic will also offer the loan of chiller bins and ice and free glass loan.
  • The idea of selling bikes on a sale or return basis was a resounding success and the business turned around.
  • He had made one call to her, concerning an assignment of scented candles he'd bought prior to Christmas on sale or return, which he wanted counted and re-boxed before they were picked up by the supplier.

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