Definition of soft launch in English:

soft launch

Line breaks: soft launch

noun

The release of a new product or service to a restricted audience or market in advance of a full launch: the device has been in development for three years and is finally ready for a soft launch Compare with hard launch.
More example sentences
  • We were in soft launch mode for the past week, because it's really good just to test out your systems and your staff to see how everything works.
  • The free-to-air channel had a soft launch on May 4 and has now settled with the distribution and programming line up.
  • A soft launch of the site in August 2000 was followed by an official launch in October 2000 at the annual exposition of the Industrial Fabrics Association International.

verb

(soft-launch) [with object] Back to top  
Release (a new product or service) to a restricted audience or market in advance of a full launch: the site was soft-launched on Sunday 16 November
More example sentences
  • This function has been soft-launched as part of the first concerted effort to cut across government's vertical and horizontal divides with the help of IT.
  • Upmarket fashion retailer Jaeger has soft-launched a transactional website in time for Christmas orders and will look to use it as a test bed for new international markets next year.
  • Apple has soft-launched music video downloads via iTunes, and a legal movie download service can't be too far away.

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