Definition of underprice in English:

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Pronunciation: /ʌndəˈprʌɪs/


[with object]
1Sell or offer at too low a price: water shares were underpriced
More example sentences
  • By the late 1980s, the company had lost significant market share and had to underprice its products to keep them viable.
  • Some say insurers had underpriced their policies to build market share and then, in 2002, raised rates in hopes of recouping their losses.
  • Many companies deliberately underpriced policies to boost market share.
1.1Sell or offer something at a lower price than (the competition): Wal-Mart has underpriced its traditional competitors
More example sentences
  • Firms with poor prospects are reluctant to underprice because they are not likely to have the opportunity to make this up on a second offering of equity.
  • I hadn't studied my competition and I didn't know what they were charging, so I underpriced.
  • Well, from a competitive strategy standpoint, the reader is absolutely correct; the pharma companies will not underprice themselves in the Canadian market if it threatens their US profits.

Words that rhyme with underprice

advice, bice, Brice, choc ice, concise, dice, entice, gneiss, ice, imprecise, lice, mice, nice, precise, price, rice, sice, slice, speiss, spice, splice, suffice, syce, thrice, top-slice, trice, twice, vice, Zeiss

For editors and proofreaders

Line breaks: under|price

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