Definition of virality in English:


Line breaks: vir¦al|ity
Pronunciation: /vʌɪˈralɪti


[mass noun]
  • The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral: new metrics will allow marketeers to better assess the virality of their campaigns
    More example sentences
    • The way you make your luck in the Web 2.0 world is through virality.
    • Everyone in social media knows that virality is the number one metric to track if you want to be a success.
    • The virality of content determines how successful that content is going to be in the broader Web.

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