20 Copyright and other publishing responsibilities
20.7 Passing off
‘Passing off’ occurs where a misrepresentation is made which causes or will likely cause damaging confusion. Passing off in publishing can arise in various different ways. Most disputes involve similar titles—especially series titles where customers may buy individual books on the strength of the series name—or similar jacket design, where books from different publishers have a similar appearance, logo, or brand. More specific examples include giving the impression that a biography has been authorized by its subject, or that a sequel was authorized or written by the author of the original book.