Situation

Zynga’s Words with Friends is the most popular social word game in the English-speaking world.  When the time came to localize Words  with Friends for global markets, Zynga sought a partner that could customize and deliver large, accurate, game-safe wordlists in multiple languages that would provide the consistent high-quality gameplay that their English-speaking users had come to enjoy.

Solution

Oxford customized and extracted large wordlists, from trusted sources, to create extensive, clean, and accurate wordlists in six of the world’s most popular languages.

Benefits

Zynga has grown the popularity of its Words  with Friends game across six new markets, trusting Oxford Dictionaries to supply appropriate words to power their global editions.

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